Media Organisation Analysis

The media organisation I have chosen is Rhythm 93.7 FM, a radio station owned by the Silverbird Group. It has a branch in Lagos and some other part of the country like Port-Harcourt.

Home Page

The home page of the Rhythm FM has great features with highly nourished contents of what the company stands for- entertainment!  

The homepage has a touch of light blue with some graphics to get the attention of the visitor. At the top is the logo of the station, with the page features horizontally arranged below in tabs for easy access which include; Home, Blogs, Advertising, OAPs and DJs,  Music,  Videos, Contests, Forum, Contact, Photos.

Immediately below the above mentioned features are slide show of pictures of events, celebrities and on-air personality (OAP) of the radio station. Next to it at the left side are social networks; facebook and twitter for fans of the station to follow or like. Other things that can be seen on the home page are; new programmes on Rhythm, Musical Playlist, advert rate card download, twitter handle and rhythm show blogs.

Blogs

This is another feature provided by the rhythm website. Here the page visitors get to read about different topics written by OAPs just by selecting any desired topic provided. They also get to read news stories, gist, sports, entertainment and so on.

Advert Bookings

For me, I think this feature is one of the best things I have seen so far because it provides easy medium for the radio station patronisers to get in touch with the station when they want to advertise. By just selecting the advert booking is done in seconds.

OAPs and DJs

One good thing about this feature is that you get to know more about DJs and OAPs , from their background to actually seeing what they look like so that when you see them, you can identify them. I think this feature is just a way of bringing the presenter and the DJs closer to the listeners.

Music/ Video/ Photos

Here you get to listen or watch the latest musical video and audio from artiste all around the world. You also get to see pictures of places and personalities.

Contests

This feature is one strategy rhythm is using to hold its audience by offering out free gift to fans where questions are asked about OAPs, DJs and the organisation itself.

Contact

This provides the page visitor to send mail or get the address of Rhythm.

However, after proper analyses of the features provided by the Rhythm on their website, I think the page needs more content like a tab live radio broadcast, page design and more entertainment gist. Rhythm is known to be an entertainment station with more music less talk but entertaining its fans is not about the music alone but by provide gist about the artiste behind a song.

I think with my suggestion above, if considered rhythm will have more people visiting its page.